Summer 2024 was all about being ‘demure’ – so demure interiors are arguably on-trend for autumn.

Just in case you missed it; TikToker Jools Lebron shared a tongue-in-cheek video about her ’very demure’, ‘very mindful’ make-up routine – setting social media ablaze and creating a whole new zeitgeist trend.

Being ‘demuretsy’ — to use the term coined by the content creator — is all about embodying modesty, refinement, and elegance in every aspect of your life.

And, like all good trends (See barbiecore, cottagecore) this has also transcended into interiors with brands and designers fully embracing the mindful mood.

How to be demure, when it comes to decor?

In home interiors, this aesthetic translates into an understated a soft, subtle style that exudes luxury without feeling over curated.

“The demure trend is all about creating calm, welcoming spaces that feel soft yet elevated,” explains interiors expert Liv Conlon from ThePropertyStagers.

“Think of demure interiors as a balance between luxury and minimalism. A space where calm neutrals, muted tones, and minimalist designs take centre stage.

“While quiet luxe (a trend we saw a lot of last year) embraces richness, the demure trend leans more toward minimalism and subtlety, focusing on warmth and simplicity over anything too lavish.”

Liv says demure interiors is gaining a lot of popularity right now (over 107 million views on TikTok and counting) thanks to an increased desire for calm and comfort in our living spaces.

“Most of us live fast-paced, overstimulated lives, so the need for a home that allows us to unwind and recharge is a top priority,” she explains.

Demure interiors aren’t about flashy statement pieces or bold colours as seen with the recent dopamine decor movement. Instead it focuses on clean lines, natural textures and timeless designs that make you feel instantly at ease.

But demure doesn’t necessarily = dull.

“It’s all about being mindful of our surroundings, in a reserved and unassuming way,” Olivia Boardman, interior designer at My Bespoke Room explains.

“A demure home should be uncluttered without feeling too minimalistic. It should exude elegance, sophistication, and warmth, while also being timeless and modest.”

Here’s our expert backed ways to get the trend right.

Demure interiors: focus on a neutral palette

For demure interiors, think soft, warm neutral colours like beiges, greys, or pale greens.

“These colours soothe rather than stimulate, and when layered can add depth without overwhelming the space,” explains Rossella Marzocchella, designer at Decor and Decor.

“An easy pairing is natural woody tones with sage greens or greiges which can be used just about anywhere, but work particularly well in bathrooms or bedrooms.”

Choose subtle textures

Instead of dramatic statement pieces in loud prints, for the perfect demure interior, Rossella recommends choosing materials that offer subtle texture and depth.

“This could be linen curtains, semi-matte finishes on furniture, or even gently textured boucle rugs which introduce interest in a low-key way,” she advises.

“Marble and quartz counters in kitchens or bathrooms can also add some subtle style and are timeless if you choose simple blacks, greys or off-whites.”

Keep accessories minimal

The key to demure decor, according to Rossella, is understated simplicity, so try to avoid over-cluttering your space.

“A few well-chosen decorative objects, such as a single vase or a soft throw, are enough to create a sense of style without overwhelming the room.”

Use your home as a design canvas

Olivia recommends showcasing personal items that tell a story about who you are by mixing old and new pieces.

“If you don’t have a family heirloom, search for a perfect vintage find to showcase your unique story,” she adds.

Melissa Denham, interior design expert at Hammonds Fitted Furniture suggests picking individual pieces for your home, instead of matching furniture sets.

“The more personalised, the better!” she says. “Think uniquely when crafting the design of each room, ensuring it doesn’t look straight out of a catalogue. Try vintage shopping or go bespoke for pieces that ooze great craftmanship and quality.” 

Demure decor: pay attention to small details

As demure interiors are about subtlety, it’s often the small details that make a big impact.

“This means taking the time to ensure that even small choices around your home feel refined,” advises Rossella.

“This applies to all rooms in your home, with accessories like understated cupboard handles, able to add refinement without overpowering the overall look. These small changes can elevate the space with minimal effort and create a cohesive, polished feel.”

But it’s important not to take it too far.

“A few luxurious touches are fine, but don’t go overboard: this trend is all about keeping things modest,” advises Amy Harvey, digital marketing and social media manager at Burleigh Pottery. “A hint of gold can add a touch of luxury without overwhelming the understated aesthetic.”

Lighting is key

Lighting plays a crucial role in creating a warm and inviting ambience in your space. “To achieve a demure home, try to maximise the amount of natural light in big spaces such as the living room and kitchen,” advises Gareth Coxall, creative director at Terrys. He suggests choosing curtains and blinds that can keep the natural light in your home while still adding a touch of privacy.

When it comes to artificial lighting, think warm.

“With bedrooms and bathrooms, use artificial lighting and lamps that give off a soft and ambient glow,” he adds.

Cathy Dean, founder and CEO of interior design studio, Studio Dean suggests embracing something she describes as ‘perpetual dusk’, which she champions in her own home.

“Try to create light levels at low, mid and high level so you can work and relax when you want to,” she suggests. “Central pendants are functional but have to look as good on and off.

“Create rooms that work on lamp light only so you can properly cosy down in a room even in the summer. Use smart switches to creates ambience at the flick of a switch.”

Design rooms for relaxation

Demure decor is perfect for a home where relaxation is the main theme. “When it comes to decorating, neutral colours, gentle furnishing, and timeless prints are what will make a home look and feel peaceful,” explains Gareth.

“Choose soft patterns for curtains and bedding that will keep your bedroom stylishly timeless. Decorate your home with neutral-coloured cushions and to give that clean and chic look.”

Embrace the non perfect

Cathy suggests using tactile textures and fabrics to encourage you to touch and feel. “Mismatch quality items so that nothing feels too precious,” she adds.

“Simple textures and layers in living rooms, throws that are literally thrown and not folded and placed reduce that sense of perfect and encourage you to simply enjoy a space.”

Don’t forget about flooring

The right flooring can help to create a relaxing and cosy environment, reminiscent of the demure aesthetic.  Kirsty Barton, brand storytelling manager at Alternative Flooring suggests opting for a natural wool carpet.

“A deep pile allows you to sink your toes in after a long day while layering with a natural jute rug adds extra comfort,” she explains. “Soft neutral hues, especially warm earthy tones work best, but don’t shy away from subtle patterns like ticking stripes or fine checks for added interest.”

Choose timeless over trends

Your home should look and feel authentic to you. “Interior trends come and go, but when decorating your home in a demure way, it’s important to make decisions that not only look good, but are also functional and meaningful to your personality,” explains Gareth.

“That’s what will make your home very mindful, very demure.”

Looking for more trend ideas for your home? Check out Autumn decorating ideas for your front porch or 12 ways to transition your interiors from summer.